The Music Business · Paul Lancaster Wiltshire

Speaking and advisory

Paul takes a small number of speaking engagements each year, alongside his role as founder and CEO of Songtradr. Topics span building and scaling companies, capital raising and acquisitions, music technology and rights, and the creative career itself.

Topics

Business and leadership

Preparing a Company for Investment

What investors are actually underwriting, how to protect shareholder value through a raise, and the work that should happen long before the first meeting. Drawn from raising US$220 million across Series A to F.

Mergers and Acquisitions: The Part Nobody Plans For

Ten acquisitions in, it is rarely the financial or technical work that decides whether a deal creates value. It is people, culture and integration. What accrues value, what quietly destroys it, and what to settle before signing.

Music, Technology and the Future of Rights

Where music rights, data and infrastructure are heading, why the systems underneath the industry struggle at global scale, and what that means for anyone building on top of them.

Making Records

Three decades of music production. Craft, collaboration, the producer's role, and what changes when the tools do. Best suited to masterclass and education settings.

Taking an Australian Company to the United States

What changes when you move from a small market to the largest one: capital, hiring, customers, structure, and the assumptions that stop working on arrival. Drawn from relocating to Los Angeles and building a US-headquartered company from an Australian start.

When the Founder Is the Risk

Most founder-led companies are destabilised from the inside long before anything external threatens them. Why the person who built it can become the greatest danger to it, what structural restraint looks like in practice, and why reducing his own access was one of the most important decisions he has made as a CEO.

Creative careers and the music industry

The Artist CEO

Why the first objective is not to get signed but to build something worth partnering with. Ownership, structure, and the five stages of a creative career run as a business.

AI and What It Can't Do

A view from inside both sides: a company built on music data and AI, and a platform built on direct human support for artists. What generative models change, what they cannot originate, and what becomes scarce when supply becomes infinite.

Agency Over Grievance

The industry has real structural problems. Why framing a career around them costs creators more than the problems do, and what changes when you stop.

Both Sides of the Glass

Twenty years making records, a decade building the infrastructure underneath them. What each side gets wrong about the other, and what it takes to work across both.

Nobody Understands Publishing

What happens to money in a system that cannot reliably match usage to ownership, and what every creator and rights holder should have in place before it matters.

How Music Licensing Actually Works

Who owns what, what a licence really costs, and why clearing music still takes weeks when it should take minutes. For brands, agencies, production teams and platforms that use music and want to stop getting it wrong.

Formats

  • Keynote, 30 to 60 minutes
  • Fireside conversation
  • Panel moderation
  • Workshop or masterclass for education settings
  • Leadership or board session
  • Remote and virtual sessions

Audiences

  • Investor, founder and startup events
  • Corporate development, M&A and leadership teams
  • Technology and business conferences
  • Music and creative industry conferences
  • Universities, conservatoriums and music schools
  • Company offsites and board sessions

Advisory

Paul occasionally takes on a small number of advisory engagements with organisations working across music, technology and rights. Availability is limited and subject to existing commitments. Enquiries are considered case by case.

Enquiries

Speaking and advisory enquiries:

paul@themusicbusiness.com

Please include the date, location, audience, format, and whether the event is commercial or educational.

Free download

The setup checklist

The registrations, documents and accounts to have in place before your next release — the ones that decide whether your money actually reaches you. Taken from the Artist Resources section of the book. Free.

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